They go the extra mile
You order the wrong thing from a supplier and send it back with an apology. What normally happens next? Silence is what you get. Normally. You might get your money refunded and sometimes without having to chase. Ripon do not act like zombies. Totally the opposite. They go the next step to getting what you needed in the first place. Even though it was your fault for ordering the wrong thing. They go the extra mile.